
WHO WE ARE
InvertedEarth Enterprises
Our Vision
Our vision is to turn common events into unforgettable visceral experiences and drive the direction of the live event production industry.
OUR TEAM

Executive Team
Stark Morrison
Founder + Chief Executive Officer
With over 20 years of experience, Stark Morrison has been involved in music and the music industry most of his life. At twelve years old, he began writing and recording music on an old 4-track tape recorder. From that day forward, Stark became obsessed with the artistry and industry of music. Continually pursuing knowledge and experience in the industry, Stark has worn many hats throughout his career. Starting as a songwriter, multi-instrumentalist, and audio producer, Stark gained experience in studio recording, live audio engineering, and production management.
Starting in 2006, Stark founded a small concert promotion company in his hometown of Montrose, CO. After gaining local press and attention, Stark moved to DFW to pursue his dreams in a larger market. Never intimidated by starting at the bottom of the ladder, in 2007 Stark landed his first position in technical production as a stagehand for Onstage Systems. In 2010, Stark took over as the Production and Operations Manager of Dallas Stage Right, further deepening his expertise in audio and concert production. In four short months, Stark expanded his team from 5 to 60 staff members. By improving operational efficiency, a department that had once struggled to fulfill 2-3 gigs per week was able to handle 7 gigs in any given 24-hour period with ease. Stark continued developing his expertise as the audio production manager for Absolute Entertainment. In 2017, he moved to Seattle, WA, accepting positions as Onsite Production Manager of Lunarflicks and Technical Production Manager of Kelly Co. Returning to Dallas in 2019, Stark continued freelancing as a live audio engineer while partnering with AV company Multimedia Solutions for permanent AV installation. Recognizing the industry’s need for skilled technicians and highly organized pre-production services, Stark founded InvertedEarth Entertainment LLC in Dallas, TX in 2019. By establishing a reputation for quality and professionalism, IE Entertainment became an established brand, working with notable artists such as …
Through his leadership and ingenuity, InvertedEarth Entertainment was able to navigate the COVID shutdown in 2020, expanding in a time when live events were scarce. The transient environment created post-COVID created a unique opportunity for IE to grow through innovation and agility in operations and offerings. During the next four years, InvertedEarth Entertainment’s market reach expanded outside of DFW to multiple locations across Texas including Houston, San Antonio, and Austin as well as Atlanta, GA.
Ever anticipating evolving industry and business needs, Stark brought on a strategic partner in Brandi Wells. Together, Stark and Brandi co-founded InvertedEarth Enterprises LLC in 2024. With a shift in focus to true end-to-end event production including talent booking and venue management, InvertedEarth Enterprises is poised to invigorate and transform the entertainment industry.

Executive Team
Brandi Wells
Co-Founder + Chief Financial Officer
With over 15 years of proven success as a finance and corporate strategy officer, Brandi brings significant expertise in financial and IT operations. By utilizing advanced data visualization and predictive analytics, she has revitalized and transformed multiple businesses around the globe. She consistently demonstrates strong problem-solving, leadership, and communication abilities while driving bottom-line performance and operational efficiency.
Brandi’s love for music began at a young age. Teaching herself to read sheet music at three years old, her love for singing and choral music evolved into a lifelong fascination with all-things music. Honing her vocal technique over 20 years, Brandi continued her music education by minoring in music and music performance during her college experience, graduating from The University of Texas of the Permian Basin in 2008 with a Bachelor of Arts in psychology. In 2009, Brandi relocated to Los Angeles, CA to accept an opportunity in the film production industry. While she remains an avid cinephile, she quickly recognized her talent for business strategy and returned to Texas to pursue a career in finance.
Over the next several years, Brandi acquired wide-ranging experience across a variety of industries including SaaS and supply chain logistics with Fortune 100 firms, private equity, commercial real estate, and commercial banking. Always the perpetual student, in 2013 Brandi obtained her Master of Business Administration from Texas A&M University – Commerce with a minor in Finance. In 2017, Brandi relocated to Seattle, WA to work for corporate behemoths Amazon.com and Colliers International. Returning to Dallas in 2019, Brandi accepted a position as Finance Director of Tricolor Holdings, focusing on capital investment and corporate debt issuance. Anticipating the growth and prevalence of big data, Brandi furthered her technical expertise by obtaining post-graduate certifications in AI / machine learning from the McCombs School of Business at the University of Texas at Austin. Her strong expertise in digital transformation strategy led to her previous position as director and financial officer of software company Sigmetrix LLC.
Marrying her passion for live music with her skill in financial strategy, Brandi develops and executes corporate and financial strategy for InvertedEarth Enterprises LLC alongside co-founder Stark Morrison. With her laser-focus on data-driven decision-making and technical innovation, Brandi brings a fresh perspective to the live entertainment industry.
InvertedEarth Enterprises
Our Core Values
Attract and retain the world’s best engineers, technicians, and staff
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Provide our customers with seamless and stress-free production design and execution
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Communicate a cohesive vision and strategy across customers, staff, and other stakeholders
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Provide optimal operational efficiency
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Develop and sustain relationships with the world’s top performing artists
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Deliver superior quality equipment and service
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Innovate by utilizing cutting-edge technology
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Achieve a global reputation of excellence
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